Green Initiatives

True North: Strong & Green

True North Sports + Entertainment and the Winnipeg Jets Hockey Club are committed to reducing our environmental impact and being a leader in the community. We work tirelessly to monitor and improve the environmental footprint of our sports facilities and operations including Canada Life Centre and the Bell MTS Iceplex. Our efforts are primarily focused on the implementation of recycling, waste management, energy efficiencies and water conservation.

Green Efforts

Canada Life Centre waste diverted from landfills since the arena opened in 2004:

Environmental Highlights

  • Only eco-friendly and Certified Green products are used in True North facilities.
  • True North’s print publications are FSC (Forest Stewardship Council) certified, which ensures green accountability from forest to product to shelf to limit environmental impact.
  • Only eco-friendly and Certified Green products are used in True North facilities.
  • True North is proud to use an eco-friendly paper supplier that plants two trees for every one tree that is cut down.
  • True North uses a paperless payroll system.
  • All hand towels and toilet paper are made of recycled materials.
  • All plumbing fixtures in Canada Life Centre and True North offices, including shower heads and sink faucets, are low flow fixtures which dramatically reduce water use.
  • All of the cooking oils used in Canada Life Centre are collected and recycled into biodiesel and sold in rural Manitoba.
  • When considering building and equipment upgrades, True North makes every effort to purchase the most sustainable products available.
  • An electric boiler, HRV system and heat recovery ventilation system contribute to energy savings and a reduced carbon footprint.
  • Canada Life Centre features almost exclusively LED lighting inside and out, including the latest technology in sports lighting – Eaton Ephesus LED lighting – in the arena bowl, which provides energy-savings, cost-savings, low-votage operation and a reduction in CO2 emissions.
  • Canada Life Centre’s ice plan water treatment system uses reverse osmosis instead of harmful chemicals as well as a heat recapture system that directs recycled heat to warm water used by our Zambonis as well as other arena systems.
  • As well as being designed with environmentally conscious products and recycled materials where possible, Canada Life Centre’s glass façade was designed to maximize the natural light that comes into the building thereby reducing the need for artificial light.
  • True North’s conservation management approach means a conscious effort is made to schedule utilities to minimize resources, including powering up lighting and major equipment in stages to reduce electrical spikes, and an ongoing commitment to improve technology and equipment to create more environmental savings.

Green Sports Alliance

The Winnipeg Jets and Canada Life Centre are proud to be members of the Green Sports Alliance (GSA). The GSA is a non-profit organization with a mission to reduce the environmental impact of professional sports and to inspire fans to join in the efforts. GSA is working with sports teams, sponsors and other stakeholders to identify the necessary tools to make informed sustainable choices that benefit their fans, their venues, their bottom lines and the environment. Visit for more information.

NHL Green

The NHL Green initiative has a mandate to successfully promote ‘greening’ around the league and engaging clubs to develop their own sustainability efforts. Visit for more information.